Jenn Blaser, RD, LD, always knew she loved science and the human body. She started college on a pre-med track, but a second passion kept tugging at her—cooking and baking. It wasn’t long before she realized her true calling combined both worlds: nutrition.
“Early in my college years, I found myself drawn to human nutrition and decided to pursue dietetics as a second degree.”
That decision bloomed into a rewarding career that now spans a decade. Jenn is a Registered Dietitian at Hy-Vee with dual offices in Waukee and West Des Moines, Iowa, and she’s been bringing food, wellness, and community together ever since.
A Career That Blends Clinical Smarts with Grocery Store Savvy
Jenn earned both a Nutrition Science and Dietetics degree from Iowa State University, completing her internship through ISU’s distance program. But it was during her community rotation at Hy-Vee that everything clicked.
“When a job opportunity came my way, I jumped at the chance.”
Fast-forward ten years, and Jenn has found her sweet spot.
“I truly have the best of all worlds. I get to provide individualized counseling in the office and support shoppers right in the aisles… No two days are the same, and I would not have it any other way!”
Whether she’s partnering with schools and businesses, hosting food demos, or offering health screenings, Jenn is all about making nutrition accessible, joyful, and totally doable.
Helping Shoppers Find Joy in Healthy Swaps
Jenn’s approach to nutrition is simple: meet people where they are—goals, budget, and all.
“Sometimes a simple ingredient swap, or a different brand choice, can really boost the nutrition of a favorite recipe.”
And her favorite part? Seeing those “aha” moments in real time. Helping shoppers discover small, realistic changes that make a big impact without sacrificing flavor is what lights her up.
Jenn’s Top Spring Snack Tip 🌸
📝 “Treat your snacks like mini-meals.”
Planning out snacks—especially with seasonal produce and colorful combos—helps keep grazing in check and your energy steady throughout the day.
What Customers Always Want to Know…
🥫 “Are fresh fruits and veggies more nutritious than frozen or canned?”
Jenn’s answer: All forms can be nutritious!
“What matters most is including a variety of colors and types in your meals.”
Her Favorite Grab-and-Go Snack?
🧀 A cheese stick and a piece of fruit—quick, satisfying, and perfectly balanced.
Jenn’s Spring Snack Reco: 🍓 + 🍫
Strawberries dipped in chocolate hummus = sweet treat that’s RD-approved.
Top 3 Must-Haves in Her Cart
- Mixed greens – Blend them into anything from smoothies to pasta sauce.
- Nuts or nut butter – Healthy fats + protein = always snack-ready.
- Seasonal fruit – Berries, citrus, apples… nature’s candy with benefits.
Why You Should Say Hi to Your Grocery Store RD
“Registered Dietitians are your go-to resource for personalized, evidence-based nutrition support right where you shop.”
Jenn wants shoppers to know she’s there for more than just label reading. From 1-on-1 consultations to kids’ classes and worksite wellness events, she’s making healthy choices easier and more approachable—one aisle at a time.
🌟 Want everyday nutrition tips that actually work IRL? Follow Jenn Blaser on LinkedIn for real-life healthy hacks, seasonal snack ideas, and smart shopping strategies.
